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B4 Early Years Coalition launch Mascot

The B4 Early Years Coalition (B4) connects, supports, engages with, and encourages, individuals and organisations to work together to ensure all Tasmanian children in the early years, pregnancy to 4 years, get a great start.

Today, the Minister for Education and Training was part of the official launch at Launceston Library that unveiled Percy, the B4 mascot.

Percy is a Tasmanian Pygmy Possum who will help share the important B4 message.

A key role of Percy will be to promote the importance of the early years, pregnancy to 4 years, and the six key early years developmental areas children need to get the best start they can:

  • Loving and secure relationships
  • Healthy food and environments
  • Opportunities for play and discovery
  • Positive and inclusive communities
  • A sense of belonging and
  • Access to services and supports

Also released today was a B4 early years toolkit with resources and information to support everyone to take action everywhere everyday, to care for and nurture our children through their early years. The toolkit includes the B4 Early Years Story which shares why this period of a child’s life is so important.

Every person in Tasmania – families, grandparents, aunties, uncles, community members, educators, workplaces and service providers – has a part to play in helping Tasmanian children reach their potential. When every child thrives, all Tasmanians benefit.

B4 is made up of a broad membership base of over 200 Leaders, Members, Supporters and Friends. A membership base who are passionate and committed to supporting children from pregnancy to 4 years to get a great start, by working with their families and communities.

To join or learn more about B4 see

B4 Percy the Possum